Lamb has authored or coauthored more than a dozen books and anthologies on marketing topics and over 150 articles that have appeared in academic journals and conference proceedings. Drivers of customer loyalty in south african retail. Marketing 5e is prescribed in departments of management, marketing or business management at universities and universities of technology. Critical care dentistry emergency medicine family practice forensic medicine hematology. F, mcdaniel, c, boshoff, c, terblanche, oxford university. Case studies with questions from a realworld context that bring the theory to life. Rent marketing 12th edition 9781111821647 and save up to 80% on textbook rentals and 90% on used textbooks. Principles of marketing management marketing lamb, c. Marketing strategies of small craft producers in south africa. Cochair, 2003 american marketing association faculty consortium. Pdf marketing strategies of small craft producers in south africa.
Marketing edition lamb hair mcdaniel free pdf file sharing. Pdf marketing strategies of small craft producers in. Oxford university press marketing 5e 9780199079926. Marketing continues to be a principlesbased, relevant introduction to the subject. An application of the marketing mix and online marketing. As craft producers lack access to market they are unable to market their. Elliott, klopper isbn 9780199079926 edition 5 publication date june 2015 origin oup southern africa pages 512. Lamb, 9780199079926, available at book depository with free delivery worldwide. Lamb, hair, mc daniel, boshoff, terblanche, e lliot and klopper.
1320 729 1005 1209 831 706 1598 1012 413 364 1063 1599 1017 1139 949 933 1465 784 345 135 52 168 298 1527 799 1340 515 316 97 574 1121 63 1496 1381 881 197 445 55